This text show you search engine optimization benefits of having a blog.

Is blog optimization part of search marketing? Absolutely! Blogs are web site content management systems with additional functionality such as comments, trackbacks and RSS. Blogs are really no different than web sites.

If you can optimize a document and that document gets indexed, categorized and ranked by a search engine, it’s part of search marketing in my book. As such, marketers should be aware of how these kinds of channels can be used within the overall online marketing mix. Blogs are one of many platforms that benefit from optimization.

This benefits are:

1. Structured content
2. Crawlable URLs
3. Internal links
4. Inbound link magnet
5. RSS
6. Fresh content
7. Active community
8. Non-Search traffic

and Blog & RSS Directories.

Read full story here: SEO Benefits from Blogs.